Building Your Brand

This workshop guides you through the process of ensuring everything you do builds brand equity. The basic premise is that the more you build your brand the more you will be able to open doors at b2b level, earn a premium at consumer level and ultimately yield greater ROI when you sell your business.

eBay Marketing

The eBay market place is a dynamic environment where mums and dads compete with large organisations for the consumer dollar. In this environment, consumers are becoming quite informed and savvy and it is important that sellers concentrate on doing the marketing basics well, to give them the edge in this efficient marketplace. This unofficial and unaccredited eBay course offers a “warts and all” introduction to eBay and gives the marketing basics an online auction twist.

Retail Directions

Retailing has never faced as many challenges as it does today. Consumers are blessed with multiple retail channels and well armed with price and product data. Despite all this, there is still room for smart retailers who are marketers first, focussing on their customers’ needs and aligning all their systems and energy to achieve that end. This course will take you back through the basics of marketing BUT will focus on how these principles apply directly to your small to medium-sized business with your small to medium-sized budget.