Marketing is at the height of its beauty and effectiveness when it demands (and gets) complete and genuine customer focus from every single soul within an organisation (including small businesses and sole traders).
Even though these words are being written in 2011, this idea is still radical.
This concerns me deeply.
I still come across too many people in business who are focussed on internal systems and “the way we do it around here” instead of at least keeping a weather eye on conversations and trends in the marketplace.
Does it take extra effort to do this? Yes.
Will everything I do pay off? That depends.
There are many tools to help you listen to your marketplace but all tools need to be used in conjunction with a plan.
And that’s why being Marketing Director with the team at Baker Marketing is such a satisfying role.
Baker Marketing is a sales and marketing consultancy in Adelaide, South Australia. We get to work with business owners and managers who WANT to get their marketing right AND we have the depth to help do as much or as little of the ensuing task that is needed.
Of particular note, I enjoy being able to draw upon more than a decade of consulting experience and combine it with both theories and research gleaned from my Masters Degree in Marketing and systems developed in-house at Baker Marketing.
Your can see more of my profile on the Baker Marketing website.
If you are a fellow “Steve Davis” working in this field somewhere else in the world, leave a comment and link.