Online Insights on FIVEaa Sunday February 5 2012
This month on Online Insights we explore mind control tricks from the underbelly of marketing, tease out some of Adelaide’s interesting bloggers, get a grip on British English and poke some fun at the lack lustre food photos shared in Social Media.
5 Creepy Forms of Mind Control You’re Exposed to Daily
As many of you know, I am a marketer. And there are many different understandings of marketing.
Some people think of marketing as those hyped-up people in car parks trying to hustle sales of ‘car wash in a can’ or similar. Others think marketing is having a job in a large firm where all you do is design posters and arrange launch events.
But I work in that part of marketing called strategy development. This is where I believe the hard yards of marketing are exercised. Thought goes into the product or service being marketed, the ‘market’ or ‘markets’ being marketed, and all that will be involved in bringing the two together. Sometimes this results in tweaking, redesigning or cancelling a product or service. At other times it results in shifting the focus of the story and message surrounding the product or service so that it can resonate with a different audience.
However, I digress. Tonight’s link is to a comedic article about some of the ‘tricks’ researched by marketing boffins for extracting an extra degree of influence from customers.
Clean Up Australia from the inside: Advance Australia Dry
Happy Australia Day!
Today I will be drinking a toast to Australia with its rich and complex history at the cricket test match at Adelaide Oval. And then I will stop.
Stop drinking that is.
As of January 27, I am embarking on a dry zone until the end of February.
I have dubbed this endeavour: Advance Australia Dry.
I’m doing it to mark Australia Day and give my health a boost at the same time.
Will you join me?
Here’s the back story.
Continue reading
Online Insights on fiveAA, Sunday, August 03, 2008
Gary Sauer-Thompson
Here is an Adelaide man who is producing and interesting blog, rich with interesting words and pictures. Gary describes himself as someone for whom “Adelaide is home. Work is often in Canberra. Relaxation is in Victor Harbor.” He says he is a “frustrated photographer & philosopher who has lost his way in life. I used to be a policy wonk. Now, as a knowledge worker I have trouble learning to live in a complex digital world. Personal expression is the way I critically cope in a technological mode of being.”
His blog, which I am linking to, has four main sections – conversations, public opinion, philosophy and junk for code. It is the junk for code part I will link you to so that you can watch his pictorial essay on the River Murray unfold. At the time of linking to this section of his site, there is a prominent story on his recent trip to the Milang Jetty. He weaves in political comment, regarding Brendan Nelson’s recent visit as part of the Mayo by-election campaign for Jamie Briggs, along with a wonderful picture of the jetty. If you scroll further down the page, you will see more dramatic pictures of our River Murray in all its resplendent distress. The colour and detail that Gary achieves in his photographs is stunning, and he is doing an important job of keeping the river in our consciousness while we dodge occasional rain showers and run our hot water taps without fail every morning. You can see this blog stream at http://www.sauer-thompson.com/junkforcode/.
Make sure you scroll down to the Mundoo Channel photograph near the Murray Mouth just south of the barrages. Surrounding the photograph, Gary reminds us “the barrages were constructed seven decades ago to pool freshwater behind them, providing drinking and irrigation supplies to farms and towns … the situation is one whereby the levels of the freshwater lakes continue to drop behind barrages that currently keep out the sea. Scientists warn they could within months turn acidic, irretrievably damaging them.”.
Food facts
Now this is an interesting site on many levels. Firstly, it is funded by Meat and Livestock Australia so straight away we know we need to be on guard for “spin”. We know that only research that supports the consumption of red meat will be included. We know that censorship by omission will be the key to keeping the funding body happy. That being said, I am a meat eater and they are selecting research from authoritative bodies, so it is a site that will be in harmony with my expectations and understanding of the world.Secondly, I don’t know how such a nicely designed site can be created and NOT be compatible with Mozilla Firefox. It is incredible. This site totally breaks in Firefox, the second most popular browser used today. I would be having a few words with my web designer if I was the funding body.
Thirdly, there are some interesting comments in the “facts” that would make juicy conversation pieces for your next dinner party (as you eat your red meat, of course), here are just a few:
- It is important to eat a wide variety of fruits from apples to citrus to berries and bananas, “from fresh to stewed to canned varieties”. Now I know that canned and stewed fruits are not totally bad for you, and can be handy back ups when fresh fruit is out of season, but who has ever heard of making sure we mix canned and stewed fruit into our diets? That would be similar to saying you must eat red meat but must also include jerky in your diet. Bizarre.
- It mentions we need to include cheese in our diets and then on the next point it says we need to reduce consumption of cheese and other foods with saturated fats.
- Interestingly, it does point out the down side of dairy food, sugars, oils, and alcohol, but when it talks about meat it gives a glowing reference apart from lightly mentioning we should trim fat from our meat. I am sure there must be other points of concern and it would have lent more credibility to the page if they were included in the way pros and cons were included for other food types.
On the Weight Management page, it states that we need, for our evening meal, 4 servings per week of 200g of red meat, 2 servings per week of 200g of fish, and 1 serving of chicken without fat or more meat. For lunch we MUST eat 100g of lean protein – beef, lamb, chicken, turkey, etc. It says we need just 40g of high fibre cereal, 2 and a half cups of non-starchy vegetables, one serve of fruit and dairy, and a dribble of vegetable oil.There is advice on eating less, namely, setting times for eating, not eating in front of tv, chewing more, and washing your plate straight after eating (that also helps marital bliss). The other classic piece of advice is to choose smaller plates and bowls. I must say, I think the jury is out on that one. Having to go back for a second plate all the time would be annoying, leading to frustration, leading to depression, leading to more consumption of comfort food.
Overall, this is an interesting site that will easily keep you interested for a few hours. Just don’t sit down with a bowl of snack food next to you as you explore it! Using Internet Explorer, you can visit the site at http://www.foodfacts.com.au/.
Ugly Dresses
Oh my! Just what do girls do to each other? You must see this collection of ugly dresses, mainly bridesmaid dresses that charming brides have foisted upon their best friends.
There are some interesting categories of pictures from bad shape and bad colours to the must see categories of bad shoes, ugly weddings and tattoos and skanks. Some highlights are:
- Ugly weddings – Was this made in the parking lot of a Dunkin Donuts, Deodorant Application.
- Ugly shoes – Bridal Sneakers Complete With The Ankle Tattoo, and Minivan, Sneekers, Man-Calves.
- Tattoos and skanks – Tat, Beer, Cig, and a Casino, and Wedding Tattoo Rule #3. Actually, I have to paraphrase tattoo rule number three which features a girl with some pseudo eastern tattoo on her left shoulder blade, fully exposed by her low cut wedding dress. The advice is: Don’t let a $50 tattoo ruin a $20,000 wedding. If you still think that your tattoo is meaningful and that everyone else actually gives a rat’s about what it signifies you are wrong. The only people who actually pretended to listen to that crap were guys who were trying to “get to know you better” in your past, and guess what? You are married now.”
Actually, the most razor sharp commentary was also saved for the tattoo section. It is the picture entitled “shark tattoo and a million other things”. The commentary goes: “Ivory Dress & White Bra. Bleached blond hair and leathery skin. Black plastic watch and crappy tribal shark tattoo. Also, someone should slap the Maid of Honor for screwing up the pearl buttons.” Unleash the sarcasm within and visit http://uglydress.com/index.html.
Fast talking Fred
I was alerted to Fast Talking Fred by an article in The Age, in which it highlights that Fred’s creator, Lucas Cruikshank, is already a minor celebrity at the age of 14, still two years away from being legally able to drive, vote or get married. On YouTube, Lucas’s character, Fred, is attracting hundreds of thousands of subscribers, leading to sponsorship deals and talk of television shows.Fred is “a six-year-old with anger management issues who lives with his alcoholic mother and whose absentee father is doing time in jail.” The attraction comes from Lucas’ baby face, the timeworn comic device of having someone older play someone younger, and the “chipmunking” of his voice.
Fred’s weekly videos began in May and four of the episodes have had more than one million viewings. You can see his YouTube channel at http://www.youtube.com/user/Fred.
Online Insights on fiveAA, Sunday, July 20, 2008
Adelaide Green Porridge Forum
I have found an amusing blog written by a fellow Adelaidean, Colin Campbell. Colin describes himself as a “Transplanted Scot, with an Australian partner, a seven year old would be Computer Game Junky/Cricketer/Yugioh Duellist/Pirate.., nine year old all Singing and Dancing/Mobile Phone Video Artist.., Spotty the annoying but friendly dog, Ben and Daisy, the rabbits, 7 budgies , the memory of Mr Quail, 2 goldfish and a few worms (they suspend life in the hot weather). I spend most of my time tending to the needs of my employer and my flock, ferrying, cooking, child taming, washing the dishes, cleaning, dusting…you get the picture. We just bought a house, so I am gainfully employed with my wife’s long list of projects *sigh*.”
His blog is a delightful collection of thoughts and humorous observations on life. I particularly like his post on July 17, 2008, about speed cameras. The state government is about to spend 3.5 million on new speed and traffic light cameras but Colin gives this a eerie twist with an image of a speed camera fitted with a machine gun. His story says there is likely to be a spike in the road toll at first, but then the cameras will start saving lives!
I also like his entry from earlier that week about the Sheffield Shield name returning to state cricket. Here’s his intro, “The Intra State Australian Cricket Competition and major loss leader for Cricket Australia in their quest for world dominance in the land of the Silly Mid Off, Point and Square Leg has had a face lift and is set for new life as the Sheffield Shield again. Many Australian traditionalists have been unhappy with the retirement of the shield and its replacement by Pura, a milk brand.”
Make an amusing appointment with his blog at http://adelaidegreenporridgecafe.blogspot.com/.
Charge Your Glasses
This site begins with a reassuring introduction – “Worried about your wedding speech? Charge Your Glasses is here to give you content and confidence. Whether you are the father of the bride, groom or best man, we provide everything you need for a brilliant, smooth-flowing speech. And yes, it is all free. The catch? There isn’t one.”
The site helps you work through the speech creation process methodically, breaking speeches down to the following components:
- Opening
- Introducing yourself
- Relief
- Physical
- His early years
- School Days
- College / University
- Job
- Hobbies
- Drink
- His home
- Girls
- Meeting his wife
- The happy couple
- How she’s changed him
- His wife
- Our friendship
- Summing him up
- Toast
To get going, you just click on a section of the speech at a time and then on a relevant angle, By choosing the topic of “girls” and then “his first time”, I got this delightfully saucy piece:
I bumped into a familiar looking girl in the pub last week.
After I’d stared at her for a few minutes she came over and introduced herself …
… as the woman who had taken away Lawrence’s innocence many years ago.
I was shocked.
Because she made the story last for an hour and a half.
Which, from my understanding …
… was approximately an eighty nine minutes longer than the original incident!
But working backwards, there is a brilliant opening ploy called “I’m going to shock you”.
Never before, in the history of weddings, has a best man been under more pressure.
People kept whispering about what I should and shouldn’t say.
And then I heard that Anna had approached my wife to find out what was my speech contained.
So I’m sure you’d all like to know that this
(pause and hold two pieces of paper in the air)
is the official, authorised, family-friendly version of my speech.
(Pause. Rip it up in front of them.)
Well, for those of you who remember Blue Peter … here’s one I prepared earlier!
(Produce another speech from pocket)
This is an excellent site and great for excellent ideas. You will have to register to use it, but it is all free, and can be found at http://www.chargeyourglasses.com/.
The Mother Of All Excuses Place
If you have ever wanted to find a tactful way to get out of a commitment, this site is for you. The guys behind this site have collected excuses from the workplace and take submissions to be added to the website.
The excuses are grouped into themes, such as, missing school and homework, police or accident, kids, getting out of family events and holiday functions, breaking dates, doctors and doctors note, missing church, wedding, diet, why I ate that, debt, tax, not paying the rent, getting out of home repairs, unwanted house guest, jury duty, not voting, no sex, and miscellaneous.
Some of my favourites include:
Church Excuses
- Well…I could not come to the church last Sunday… because there was a sermon in the radio.
- (Real Mysterious Sounding) “I just had this feeling I shouldn’t be there.”
Work excuses
- My car ran out of gas on the way to work. I was pushing it to a gas station and I got a stomach hernia and I have to go to the doctors.
- A graphic artist I once knew told me of a person who called in and said his house had burned overnight. He was caught in the lie when word got out because co-workers took up a collection and the guy had to come clean when they gave it to him. He said it’s just so much easier to say you’ve got diarrhea. They can’t argue with that.
- Constipation has made me a walking time bomb.
Breaking a date
- This is how to break a date: (if you live with your parents) when the other person calls you, and asks you what they want to do, say “Just a second, let me ask my mom” then you go to your mom and scream “MOM! F— YOU!!” almost any mother would then ground you….Case solved, instead of being with the loser….quality time with yourself.”
You can find these excuses, and more, at http://madtbone.tripod.com.
The Cool Hunter
This mainly pictorial site is an eye opener. If you want to see “cool”, amazing, and sometimes awful and eccentric architecture, this site needs to be in your bookmarks.
Of particular note, is the feature on the private, seaside estate being created in Abu Dhabi, in the United Arab Emirates. Apartments will sell for about 40 million dollars each – so oil sheiks will be needing to keep the price of oil high to pay for them. I think you need to see these sleek buildings which sit on stilts in the sea. Staggering. My link takes you to this pictorial, to continue looking at the site, just click on the menu item, Architecture, towards the top of the page. See the site at http://www.thecoolhunter.com.au/architecture/Exclusive-Private-Residential-Estate-Abu-Dhabi/.
Then, if you want to see some amazing bars and clubs, click on the bars/clubs menu item and make sure you see the weird, jetsons-like setting of the Blue Frog Lounge in Mumbai.


