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Online Insights on FIVEaa Sunday May 13 2012

This month on Online Insights we drive down memory lane in Adelaide in full technicolour, discover a resource to stop grey-haired people around you turning your hair grey, recoil at Vegemite’s woes and discover what brand you would be, given your personality.

Life in Adelaide

Mystery restaurant in Adelaide circa 1966 (Image Film Australia via YouTube)

Believed to be Deckers restaurant in Adelaide circa 1966 (Image Film Australia via YouTube)

I have started a new habit.

It is so cold and dark at dinner time these days, that I am alone at the BBQ while the family is inside. So I arm myself with a glass of wine and my iPhone, dial up YouTube and throw in a random search term.

However, the first term I have been using is ‘Adelaide’.

Apart from a particularly nauseating case of road rage, the second video I ever found was some Film Australia archival footage of Life in Adelaide shot in 1966. It runs 20 minutes and is very, very intriguing.

You get to see grapevines growing in the suburbs, red and white taxis, old rotary dial phones, the Cox Foys playground atop its Rundle Street building, the Paris nightclub, and all the retro finesse that you would expect to find in Mad Men if it were situated in Adelaide.

Continue reading

Online Insights with Steve Davis on FIVEaa, Sunday, May 31, 2009

Steal Our Ideas

Here’s a novel way for two advertising types, Adam and Jon, to make an impact in their industry. It is a great blog/website. The pair behind this site offer up ideas for advertising campaigns and quirky products for people to freely steal. It is a superb flow of creativity. Here are my favourites:

  • The safe fridge magnet – with so many people struggling with weight, they have drawn up a safe fridge magnet that you can stick on your fridge as a reminder that you are breaking in to a treasury of calories that you should think twice about. I like their thought that weight watchers could take the idea and brand up some magnets to give away.
  • Great idea that needs stealing

    Great idea that needs stealing

    Love the alternative warning messages on cigarettes – unkissable, this will make me look creative, and no will power. How true!

  • They’ve posted a message for Greenpeace to target the 60% of Americans who carry guns – “the more wildlife you save, the more wildlife you can kill”.
  • An idea created for careerbuilder.com gives people the chance to Continue reading

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