This month on Online Insights we take a kite’s eye perspective on hobbies with international appeal,

Let’s go fly a kite. Up to the highest height!

Kevin Saunders' soft, inflatable kites loosely based on road signs

I had two very interesting South Australians take part in my Online Marketing workshops last year and their “hobby” of kite flying blew me away (is that the best term to use?).

Kevin and Linda Saunders know everything there is to know about making a flying kites and this passion has helped open up the world to them.

Who would have thought that designing and making kites would lead to invitations to appear at international festivals all over the world, or that international kite festivals even existed? I didn’t. They have been flying the flag for South Australia at:

• “Jakarta International Kite Festival”
• “Toronto International Kite Festival”
• “Weifang International Kite festival” – China
• “Smithsonian Kite Festival” – USA
• “Cape Town International Kite Festival” – South Africa
• “Colour The Sky” – Thailand Continue reading →