Online Insights on FIVEaa Sunday February 5 2012
This month on Online Insights we explore mind control tricks from the underbelly of marketing, tease out some of Adelaide’s interesting bloggers, get a grip on British English and poke some fun at the lack lustre food photos shared in Social Media.
5 Creepy Forms of Mind Control You’re Exposed to Daily
As many of you know, I am a marketer. And there are many different understandings of marketing.
Some people think of marketing as those hyped-up people in car parks trying to hustle sales of ‘car wash in a can’ or similar. Others think marketing is having a job in a large firm where all you do is design posters and arrange launch events.
But I work in that part of marketing called strategy development. This is where I believe the hard yards of marketing are exercised. Thought goes into the product or service being marketed, the ‘market’ or ‘markets’ being marketed, and all that will be involved in bringing the two together. Sometimes this results in tweaking, redesigning or cancelling a product or service. At other times it results in shifting the focus of the story and message surrounding the product or service so that it can resonate with a different audience.
However, I digress. Tonight’s link is to a comedic article about some of the ‘tricks’ researched by marketing boffins for extracting an extra degree of influence from customers.
Online Insights on FIVEaa Sunday January 1 2012
Welcome to 2012 and the first edition of Online Insights for another year. This month we take a different approach to resolutions involving food, give ourselves some tricks for spelling better, correct some of the common myths we all believe and finish with a way to play book publisher.
What’s more, most of tonight’s links may prove helpful on this sweltering, 41 degree day.
Food list challenge
Could this be your New Year’s Resolution for 2012?
The food list challenge is a list of 100 foods and the authors believe your score determines how much of a ‘foodie’ you are. Turns out I am Mr Average with 47 out of the 100.
The list includes:
- Aligator
- Biscuits and gravy
- Frogs’ Legs
- Goulash
- Pistachio Ice Cream
- Rabbit Stew
Online Insights on FIVEaa Sunday November 6 2011
This month we get real about food, about money, about music and about publishing a book.
What does a healthy person eat?
There are many theories and diets around the best food for us. There are also many examples of healthcare professionals who abuse their bodies worse than their patients do.
But a young, Darwin-based chiropractor who does live a holistically healthy life has just started a public project to help her clients (and the rest of us) see how easy it is to eat a diet consisting mainly of whole foods.
Dr Leandra Walker is co-founder of The Chiropractic Place and every day during November 2011 she is photographing and logging everything she eats.
She says it is because her clients always say they want to eat better but have no idea how to incorporate OR sustain the changes.
Her mission is to at least wean as many of us as possible OFF white bread sandwiches for lunch! Continue reading
Online Insights on FIVEaa Sunday January 09 2011
This month on Online Insights we look at a different approach for New Year’s resolutions, fun activities for kids and seriously fun activities for kids for the holidays, and indulge in the parmi reviews (I hope my exercise physiologist does not read this month’s post).
Creative Goal Setting
The creative goal setting blog has a timely post for this New Year season called, The Damage “Intellectualising” Can Do.
What I loved most about stumbling onto this post in this period of resolutions, is that I am halfway through the first fortnight of holidays in at least five years. And this is the very first time that I have actually disconnected emails from my mobile phone and completely shut myself away from “work”. As an “always on” kinda guy I expected this to be harder than it has been. But as the first week has passed, I noticed this morning that my sinuses are clearer than ever – something I am not that used to.
Lo and behold, the blog entry I found has argued strongly that this symptom of clearer sinuses, along with less headaches and stress, is a direct result of not “being on” by thinking things to death. I quote, “The first and most obvious clue to when we are intellectualising is the higher stress levels felt in the body and mind. Our immune system struggles and the first signs of this is any of the following: the runny nose, raised temperature, swollen glands each side of our neck and/or sore throat … and our thoughts are continually returning to the imagined problems associated with our goal.” Continue reading
Online Insights on FIVEaa Sunday October 03 2010
This month on Online Insights we encounter a homegrown charity, a homegrown food writer, a homegrown fatalist, and a job that seems potentially fatal. Hope you enjoy the ride.
Lamb’s Ears and Honey
I have spent the weekend at a public tasting of beer, wine and coffee (my Baristador Coffee actually) at Homestyle Solutions, a boutique furniture and glassware boutique in Malvern, and one of the visitors was a local food blogger, Amanda McInerney.
She was in heaven at our little tasting and told us a little about her blog, Lamb’s Ears and Honey, in which she writes about good food, where it comes from, and how it gets to us.
Her style is to showcase small, South Australian food producers and celebrate what they do while illuminating the back story for those of us who care about what we consume!
To give you an example of her work, there is a very interesting and alarming article on apples in which Amanda takes us into the details of dangers facing our apple and pear industry AND our health as our markets open to Chinese imports. Continue reading
Online Insights on FIVEaa Sunday July 04 2010
This month in Online Insights, we discover when fresh is really fresh, have fun with the beginning of everything, unlock a free planning tool, and set you up for some family and holiday fun, geek style.
Pop Up Book
I think I have discovered the secret ingredient that will help modernise children’s books and it comes from an unusual pop up book that has been produced in Switzerland.
The book is a pop up book that charts the Atlas Experiment, which is described by the official website as “a particle physics experiment at the Large Hadron Collider [and it will] search for new discoveries in the head-on collisions of protons of extraordinarily high energy. ATLAS will learn about the basic forces that have shaped our Universe since the beginning of time and that will determine its fate.”
You will recall the talk of the end of the world when they first started running their machine last year. Continue reading
Online Insights on FIVEaa Sunday January 24 2010
In this fortnight’s Online Insights we discover food the old fashioned way, consider the look and feel of our homes, explore the world and our city with new service and capture timeless wisdom for the next generation.
79 Degrees
If you are a foodie, you will probably love this new site created by two, Adelaide-based food fanatics who are on a mission to rescue us from eating bland, worthless food!
But unlike the plethora of cooking and food sites out there, 79 degrees is “less about food and more about food as a culture, the centerpiece of society, the centre of the home.”
As the guys say on the website, “We will talk about good food from first principles. We are not chefs, we are not cooks, we do this out of love for good food and what it does to our lives and our families. We will take the mystery out of good food; promoting the fun and stimulating aspects of cooking – not just eating!”
Who are these guys? They’re Nathan and George. During the day, they both work for the Property Council but by night and by weekend, they can be found in their kitchens, making food, trying new things, and sharing it with their families. Oh, yes, food used to be like that!!!
Online Insights on FIVEaa Sunday December 13 2009
In this edition of Online Insights we get a stern talking to about our dietary habits, snoop through Social Media tools being used to fight crime, marvel at the joys of data, and relive some high resolution film memories of yesteryear. Remember, your suggestions are always welcome.
Go small and save the world yourself

Chips - the supermarket chains wash their hands and say "health food aisle"
A regular contributor to Online Insights, Kay Walker, left a stirring reply to last show’s links about Palm Oil and it focussed on a snack for children that we have talked about called Kidscare Potato Stix. As it turns out, Kay is a health blogger with a blog called Health for Humans. There is a full volume post there that I want to highlight in a moment but first, her comment is worth highlighting. She investigated these potato stix because she thought “the plain version (with rice)might be a good nibbly for me as I’m allergic to wheat, corn, and egg, plus react badly to lots of MSG (and lurvvvve potatoes)”. But as she investigated further, she was infuriated that such a concoction could be firstly marketed as food, secondly marketed to children and thirdly marketed as healthy. Here is why: “There’s less fat- but the fat is BAD and it’s PALM OIL. Grrrr. There are also zillions of other ingredients, including wheat, which make this snack a very bad choice for parents of allergic kids.” So what does she recommend: “This product needs to be taken off the market as it is just a pile of fillers with a label that suggests health. I wish our food regulators would keep environmentally doubtful stuff out of the food chain and make sure food sold is actually full of stuff humans can metabolise safely.”
She then makes a suggestion that most adults would agree with, that food advertising needs to be kept out of sight of kids because they “haven’t learnt enough about life to be given the privilege of choosing.” Mind you, she doesn’t think that is enough and argues that “we should try to get rid of the things that are no good and bugger freedom of choice- we’re just dumb animals and always choose the soothing, greasy, carby, tasty warm stuff- and then we give it to our kids!”
Now that we are warmed up, her own blog post called Go small and save the world yourself, sees her ramp up her rhetoric to greater volumes. Here is an edited taste:
Online Insights on fiveAA, Sunday, August 03, 2008
Gary Sauer-Thompson
Here is an Adelaide man who is producing and interesting blog, rich with interesting words and pictures. Gary describes himself as someone for whom “Adelaide is home. Work is often in Canberra. Relaxation is in Victor Harbor.” He says he is a “frustrated photographer & philosopher who has lost his way in life. I used to be a policy wonk. Now, as a knowledge worker I have trouble learning to live in a complex digital world. Personal expression is the way I critically cope in a technological mode of being.”
His blog, which I am linking to, has four main sections – conversations, public opinion, philosophy and junk for code. It is the junk for code part I will link you to so that you can watch his pictorial essay on the River Murray unfold. At the time of linking to this section of his site, there is a prominent story on his recent trip to the Milang Jetty. He weaves in political comment, regarding Brendan Nelson’s recent visit as part of the Mayo by-election campaign for Jamie Briggs, along with a wonderful picture of the jetty. If you scroll further down the page, you will see more dramatic pictures of our River Murray in all its resplendent distress. The colour and detail that Gary achieves in his photographs is stunning, and he is doing an important job of keeping the river in our consciousness while we dodge occasional rain showers and run our hot water taps without fail every morning. You can see this blog stream at http://www.sauer-thompson.com/junkforcode/.
Make sure you scroll down to the Mundoo Channel photograph near the Murray Mouth just south of the barrages. Surrounding the photograph, Gary reminds us “the barrages were constructed seven decades ago to pool freshwater behind them, providing drinking and irrigation supplies to farms and towns … the situation is one whereby the levels of the freshwater lakes continue to drop behind barrages that currently keep out the sea. Scientists warn they could within months turn acidic, irretrievably damaging them.”.
Food facts
Now this is an interesting site on many levels. Firstly, it is funded by Meat and Livestock Australia so straight away we know we need to be on guard for “spin”. We know that only research that supports the consumption of red meat will be included. We know that censorship by omission will be the key to keeping the funding body happy. That being said, I am a meat eater and they are selecting research from authoritative bodies, so it is a site that will be in harmony with my expectations and understanding of the world.Secondly, I don’t know how such a nicely designed site can be created and NOT be compatible with Mozilla Firefox. It is incredible. This site totally breaks in Firefox, the second most popular browser used today. I would be having a few words with my web designer if I was the funding body.
Thirdly, there are some interesting comments in the “facts” that would make juicy conversation pieces for your next dinner party (as you eat your red meat, of course), here are just a few:
- It is important to eat a wide variety of fruits from apples to citrus to berries and bananas, “from fresh to stewed to canned varieties”. Now I know that canned and stewed fruits are not totally bad for you, and can be handy back ups when fresh fruit is out of season, but who has ever heard of making sure we mix canned and stewed fruit into our diets? That would be similar to saying you must eat red meat but must also include jerky in your diet. Bizarre.
- It mentions we need to include cheese in our diets and then on the next point it says we need to reduce consumption of cheese and other foods with saturated fats.
- Interestingly, it does point out the down side of dairy food, sugars, oils, and alcohol, but when it talks about meat it gives a glowing reference apart from lightly mentioning we should trim fat from our meat. I am sure there must be other points of concern and it would have lent more credibility to the page if they were included in the way pros and cons were included for other food types.
On the Weight Management page, it states that we need, for our evening meal, 4 servings per week of 200g of red meat, 2 servings per week of 200g of fish, and 1 serving of chicken without fat or more meat. For lunch we MUST eat 100g of lean protein – beef, lamb, chicken, turkey, etc. It says we need just 40g of high fibre cereal, 2 and a half cups of non-starchy vegetables, one serve of fruit and dairy, and a dribble of vegetable oil.There is advice on eating less, namely, setting times for eating, not eating in front of tv, chewing more, and washing your plate straight after eating (that also helps marital bliss). The other classic piece of advice is to choose smaller plates and bowls. I must say, I think the jury is out on that one. Having to go back for a second plate all the time would be annoying, leading to frustration, leading to depression, leading to more consumption of comfort food.
Overall, this is an interesting site that will easily keep you interested for a few hours. Just don’t sit down with a bowl of snack food next to you as you explore it! Using Internet Explorer, you can visit the site at http://www.foodfacts.com.au/.
Ugly Dresses
Oh my! Just what do girls do to each other? You must see this collection of ugly dresses, mainly bridesmaid dresses that charming brides have foisted upon their best friends.
There are some interesting categories of pictures from bad shape and bad colours to the must see categories of bad shoes, ugly weddings and tattoos and skanks. Some highlights are:
- Ugly weddings – Was this made in the parking lot of a Dunkin Donuts, Deodorant Application.
- Ugly shoes – Bridal Sneakers Complete With The Ankle Tattoo, and Minivan, Sneekers, Man-Calves.
- Tattoos and skanks – Tat, Beer, Cig, and a Casino, and Wedding Tattoo Rule #3. Actually, I have to paraphrase tattoo rule number three which features a girl with some pseudo eastern tattoo on her left shoulder blade, fully exposed by her low cut wedding dress. The advice is: Don’t let a $50 tattoo ruin a $20,000 wedding. If you still think that your tattoo is meaningful and that everyone else actually gives a rat’s about what it signifies you are wrong. The only people who actually pretended to listen to that crap were guys who were trying to “get to know you better” in your past, and guess what? You are married now.”
Actually, the most razor sharp commentary was also saved for the tattoo section. It is the picture entitled “shark tattoo and a million other things”. The commentary goes: “Ivory Dress & White Bra. Bleached blond hair and leathery skin. Black plastic watch and crappy tribal shark tattoo. Also, someone should slap the Maid of Honor for screwing up the pearl buttons.” Unleash the sarcasm within and visit http://uglydress.com/index.html.
Fast talking Fred
I was alerted to Fast Talking Fred by an article in The Age, in which it highlights that Fred’s creator, Lucas Cruikshank, is already a minor celebrity at the age of 14, still two years away from being legally able to drive, vote or get married. On YouTube, Lucas’s character, Fred, is attracting hundreds of thousands of subscribers, leading to sponsorship deals and talk of television shows.Fred is “a six-year-old with anger management issues who lives with his alcoholic mother and whose absentee father is doing time in jail.” The attraction comes from Lucas’ baby face, the timeworn comic device of having someone older play someone younger, and the “chipmunking” of his voice.
Fred’s weekly videos began in May and four of the episodes have had more than one million viewings. You can see his YouTube channel at http://www.youtube.com/user/Fred.



