Firstly, I saw a fake customer testimonial online during the week. It was so obviously fake I just had to share it. It is from a health shop chain and it is in the bit that says “what our customers say about us”. Have you ever heard yourself or someone else talk about a company like this?

“I’m so pleased I found my BLANK store because I am always treated with care and respect. They help me with unbiased and friendly advice on how to enjoy good health. I know I save money because they pass the benefits of their BLANK group bulk buying on to me, plus I get rewarded with gift vouchers because I’m a good customer.  I pick up a lot of interesting information from the newsletter that they send out and when I need specific help I can always talk to one of their naturopaths.”

Arrrggghhhhhh. That is the most abysmal copy writing I have seen in a long time. They just lost my business because Continue reading →