This month on Online Insights we explore mind control tricks from the underbelly of marketing, tease out some of Adelaide’s interesting bloggers, get a grip on British English and poke some fun at the lack lustre food photos shared in Social Media.

5 Creepy Forms of Mind Control You’re Exposed to Daily

Cars have facial expressions

As many of you know, I am a marketer. And there are many different understandings of marketing.

Some people think of marketing as those hyped-up people in car parks trying to hustle sales of ‘car wash in a can’ or similar. Others think marketing is having a job in a large firm where all you do is design posters and arrange launch events.

But I work in that part of marketing called strategy development. This is where I believe the hard yards of marketing are exercised. Thought goes into the product or service being marketed, the ‘market’ or ‘markets’ being marketed, and all that will be involved in bringing the two together. Sometimes this results in tweaking, redesigning or cancelling a product or service. At other times it results in shifting the focus of the story and message surrounding the product or service so that it can resonate with a different audience.

However, I digress. Tonight’s link is to a comedic article about some of the ‘tricks’ researched by marketing boffins for extracting an extra degree of influence from customers.

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